Sober Curious? Under-30 Adults Drinking Less

There was a slight rise in solo drinking during the pandemic, but quarantines and other restrictions reduced social opportunities to imbibe in alcohol. “Dry January” was already a popular concept for New Years’ resolutions, but this trend is longer-lasting.

Beverage manufacturers have developed drinks with lower alcohol content or non-alcoholic alternatives. In addition to stocking these in your bar, you might consider offering a mocktail menu as well—more than just a Shirley Temple.

Learn more about Gen Z’s trend away from alcohol consumption in this article by Arianna Johnson for Forbes.